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Torna al Blog Plastic-free

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Perché mostrare con il grado di impegno Plastic-free della propria azienda nei confronti di clienti e fornitori? Scopri le 5 ragioni per farlo subito!

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Indice

  1. Aumenta la credibilità del tuo impegno Plastic-free
  2. Migliora l’immagine aziendale
  3. Dai visibilità alla tua azienda
  4. Integra la strategia Plastic-free nel tuo Bilancio di Sostenibilità
  5. E’ il momento giusto per diventare Plastic-free

Premessa

La plastica è diventato il materiale più irrinunciabile dell’epoca contemporanea e fare a meno di quella monouso significa impegnarsi in un cambiamento culturale ed economico.

Diventare Plastic-free è anche un passo necessario da compiere per rispettare gli obiettivi che l’Unione Europea ha imposto con una sua Direttiva sulle plastiche monouso e che dovrà essere recepita dagli Stati membri.

Comunicare di essere Plastic-free accrescerà la tua green reputation, dimostrando di essere un business eco-sostenibile. Ma andiamo a scoprire le 5 ragioni per attestare il Plastic-free nella propria organizzazione.

Leggi anche 8 Step da seguire per diventare un’azienda Plastic-free

1. Aumenta la credibilità del tuo Plastic-free

Oggi le iniziative Plastic-free sono quasi all’ordine del giorno. Si può trattare però di trovate pubblicitarie o del desiderio di cavalcare la moda del momento sfruttandola solo per far parlare del brand.

Il Plastic-free Certificate, essendo un’attestato super partes, consente di dimostrare l’impegno e le reali soluzioni adottate. Non si tratta solo di un’auto-dichiarazione ma di uno strumento che dà valore alle azioni intraprese. Solo così si può evitare il rischio di un greenwashing vuoto di contenuto e valore.

Quasi sempre, dopo che è stata resa pubblica l’adozione di un impegno Plastic-free, non si sa se ciò viene portato a termine oppure il modo in cui viene fatto. Con l’attestato sia l’impegno che le pratiche vengono comprovate in maniera imparziale attraverso un sistema di valutazione messo a punto da Sfridoo.

2. Migliora la tua immagine

Il possesso dell’attestato consente di migliorare esternamente l’immagine perchè viene dimostrata la responsabilizzazione in maniera ufficiale e imparziale. Esso contribuisce a costruire un brand credibile, green e coerente con le strategie aziendali.

L’immagine migliora grazie all’esempio del personale, siano essi dipendenti, collaboratori, manager o associati. Diventando quell’esempio che talvolta sa essere più potente di un’intera campagna pubblicitaria, per quanto ben organizzata. Si tratta della prova trasparente e valutata da un team esterno di auditor che dimostra di aver realizzato davvero ciò che si pubblicizza.

3. Visibilità

L’ottenimento del Plastic-free Certificate consente di essere inseriti sulla piattaforma plastic-free.sfridoo.com. La vetrina all’interno della quale ogni realtà attestata Plastic-free ha una pagina dedicata con foto e il racconto delle azioni intraprese.

Inoltre, viene consegnato un’attestato in forma cartacea da esporre, consentendo di mostrare la propria eco-sostenibilità a ospiti e visitatori, comunicandogli di essere presso un’organizzazione Plastic-free.

4. Bilancio di Sostenibilità

Il conseguimento dell’Attestato, in quanto accompagnato da una stima del risparmio economico, di rifiuti prodotti e dell’impronta di CO2, può essere inserito nel proprio Bilancio di Sostenibilità.  In alternativa o in maniera complementare l’attestato e i dati in esso contenuti possono essere veicolati nei piani comunicativi legati a strategie di green marketing, su canali digitali o analogici.

Leggi anche Cos’è il Bilancio di Sostenibilità?

5. E’ il momento giusto

Attestare il proprio grado di Plastic-free in azienda è fondamentale per raggiungere quelle nuove generazioni che guardano alla sostenibilità con sempre più attenzione. I brand che raggiungono quel tipo di pubblico e target sono sempre più premiati nelle strategie di medio e lungo periodo. 

Inoltre le molteplici iniziative legate al tema Plastic-free si susseguono e ciò ha creato la necessità di attestare ciò che realmente viene fatto a livello aziendale. Ad esempio Il Plastic-free Certificate creato dal team di Sfridoo consente di ricevere un’attestazione dell’impegno profuso dall’azienda proprio nell’impegno di riduzione della plastica monouso, mettendo nero su bianco le azioni che l’azienda ha realizzato.

Il momento è propizio: le richieste del mercato e degli investitori su un’azienda attenta alla sostenibilità sono sempre più frequenti e la loro importanza nella crescita del valore dei brand è sempre maggiore, è previdente mettere in atto questi progetti quanto prima per poterli già a breve distanza, comunicarli ai propri stakeholder.

Conclusioni

Con questa carrellata di punti abbiamo voluto esplorare le 5 ragioni per attestare il Plastic-free aziendale e rendere ancora più chiaro perché comunicare il proprio impegno aziendale nell’ambito della sostenibilità sia davvero fondamentale per il proprio business.

Anche la tua azienda è Plastic-free? Visita la piattaforma dedicata al Plastic-free aziendale!

Visita la Piattaforma per aziende Plastic-free pensata per le organizzazioni Plastic-warrior

Se questo articolo ti è piaciuto e lo hai trovato utile, condividilo con colleghi, amici e persone che potrebbero essere interessate. Nel frattempo, se vuoi ricevere mensilmente la raccolta degli articoli pubblicati su Sfridoo, puoi iscriverti alla Newsletter o seguire Sfridoo su LinkedInFacebook e Twitter, per entrare di diritto nel Network dell’Economia Circolare.

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  2. This is a really helpful article! I like how it explains in simple steps why getting a Plastic-free Certificate is important for companies. It’s true that many businesses talk about sustainability, but it’s even better when actions are clear and proven. I think showing real effort to cut down on single-use plastic not only helps the planet but also builds trust with people. Great points about green reputation and inspiring future generations. Thanks for sharing such useful information in an easy way.

  3. This is a really important topic. Getting an official certification for being plastic-free seems like a great way for a business to show its commitment is real, not just for marketing. I’m curious, what does the actual process of getting attested involve? Is it mostly about documenting your supply chain and waste management?

  4. Dimostrare un impegno concreto contro la plastica monouso porta numerosi vantaggi. Prima di tutto, aumenta la credibilità, evitando l’effetto greenwashing grazie a un’attestazione imparziale che conferma le azioni messe in pratica. Inoltre, migliora l’immagine aziendale mostrando responsabilità e coerenza, rafforzando la fiducia di clienti e collaboratori. Un altro punto forte è la maggiore visibilità, con la presenza su una piattaforma dedicata e un certificato da esporre per comunicare l’impegno green. I dati raccolti durante la certificazione possono essere inseriti nel Bilancio di Sostenibilità, valorizzando l’azienda nelle strategie di marketing. Infine, questo è il momento ideale per farsi notare da un pubblico sempre più attento alla sostenibilità.

  5. Great initiative! Taking steps toward a plastic-free lifestyle is more than just a trend—it’s a real commitment to protecting the planet and future generations. Highlighting five reasons to certify your plastic-free efforts is a smart way to inspire individuals and businesses alike. Every small choice—whether reducing single-use plastics or choosing sustainable alternatives—truly makes a difference. ♻️

  6. I love how it breaks down the tangible benefits of getting a Plastic-free certification, from boosting credibility to improving brand image and visibility. It’s clear that showing real commitment to sustainability not just talking about it can make a big difference for both customers and stakeholders. Definitely makes me think that now is the perfect time for businesses to take action and make their Plastic-free efforts official.

  7. This article on “5 ragioni per attestare il tuo impegno Plastic-free” is a great reminder of why committing to a plastic-free lifestyle matters. It highlights environmental benefits, reduction of pollution, and the positive example set for others. Personally, reading this makes me reflect on my own daily habits and encourages me to make small, consistent changes to reduce plastic use.

  8. È fantastico vedere articoli che incoraggiano uno stile di vita plastic-free! Attestare il proprio impegno non solo riduce l’impatto ambientale, ma sensibilizza anche chi ci sta intorno, promuove pratiche sostenibili e sostiene un futuro più sano per tutti. Piccoli gesti quotidiani, come ridurre l’uso di plastica, possono fare una grande differenza. Un vero passo verso un mondo più pulito e responsabile!

  9. I really enjoyed reading this article about the importance of committing to a plastic-free lifestyle. It’s inspiring to see how even small steps can make a big difference for the environment. The reasons shared here are clear and motivating, reminding us that reducing plastic use isn’t just about personal habits but about creating a better future for everyone. I appreciate how the content encourages responsibility in such a positive way. Great job on spreading awarenessthis kind of message truly makes people think and take action.

  10. This article is a powerful reminder of why committing to a plastic-free lifestyle matters. The five reasons outlined are compelling and show how small changes can lead to big environmental impacts. I especially appreciate the emphasis on corporate responsibility and sustainability. It’s inspiring to see businesses and individuals working together for a cleaner, greener future. Great insights!

  11. Especially now when sustainability matters more than ever. The five reasons you shared are thoughtful and really push people to take action rather than just talk about it. It’s refreshing to see someone encouraging real accountability through certification.

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